The art of war by sun tzu is a very old and timeless masterpiece on the essence of winning strategy. The art of war is of vital importance to the state. Sun tzu for success provides the foundation for greater selfknowledge. Hence it is a subject of inquiry which can on no account be neglected. Sun tzu and the art of digital marketing strategy part 1 what can an ancient text do to help your digital marketing. Sun tzu and the art of business strategy business 2. It is also the cornerstone of eastern military and business strategy. War, written by chin ese general and philosopher sun tzu on military strategies in s ixth century bc ho and choi, 1997. Sun tzu often wrote about the importance of strategy and the wisdom that he shared is still extremely applicable today whether youre referring to business, sports, or military endeavors. Applying lessons from sun tzu and the art of war to everyday life.
Applying lessons from sun tzu and the art of war to. The art of war is an ancient chinese military treatise that was published in the 4th or 5th century by chinese military leader, sun tzu. The book was written with the winning without fighting approach and. Strategies for marketing 12 essential principles for winning the war for customers, by gerald michaelson, steven michaelson. The art of war, then, is governed by five constant factors, to be taken into account in ones. Art of war and its implications on marketing strategies. Sun tzu was a chinese general and philosopher who lived over 2,000 years ago and is most known for writing the art of war.
It is a matter of life and death, a road to safety or ruin. In the ancient text the art of war, military strategist sun tzu suggests that to be successful in war you have to understanding the environment in which you will do battle. Sun tzu s the art of war is a widely studied piece of literature, so communicating its. Therefore, it is a subject that must be studied thoroughly. It is a matter of life and death, a road either to safety or to ruin. Sun tzu the art of war1 this paper will focus on sun tzu whose precepts of warfare have affected, and will continue to affect, strategic. And although historians are unsure when the book was first published and if sun tzu was even a real person, the art of war has remained one of the most influential works on military strategy and tactics. The art of war for managers now available in seven languages and winning the marketing war in three languages. The business place is just like a war zone and without a good strategy. As we mentioned before, the technology aids us to always acknowledge that life will certainly be constantly much easier. Powerful strategy and business lessons from the art of war by sun tzu. Sun tzu and the art of digital marketing strategy part 1.
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